I'm still having a great time with my Strength and Fitness blog. It still isn't a significant source of income, but that's OK--it's just a hobby.
But I don't know exactly what to make of my blog stats at strongandfit.net (from statcounter and google analytics). They are contradictory:
*I'm getting pretty decent traffic, averaging 600-700 unique visitors a day. I'm quickly approaching the 200,000 hit/impression mark. Not bad for a year-old blog.
*Almost 90% of my visits are new visits.
*65% of my traffic comes from search engines, but I've just learned that google dropped my pagerank from 3 to 2. I'm not sure exactly why--I pretty much stick to google-approved pagerank strategies. I've sent a reconsideration request to them. My traffic from search engines is pretty good, so I'm not sure this drop really matters (I read conflicting information about this).
*The average length of time per visit is one minute, 42 seconds. I don't know if this is good or bad, but it seems visitors at least take the time to read the post they come across.
*My bounce rate is 72%. This is supposed to be terrible, but I'm guessing it just comes with the large % of my visits that come from search engines.
Here's the bottom line:
I try to watch stats to get a general idea of how my blogs are doing. But I'm not going to spend much time analyzing this stuff. I'd rather spend my time developing high quality content. I would advise you to do the same.