Blog Stats Can Drive You Crazy

I'm still having a great time with my Strength and Fitness blog.  It still isn't a significant source of income, but that's OK--it's just a hobby.

But I don't know exactly what to make of my blog stats at strongandfit.net (from statcounter and google analytics).  They are contradictory:

*I'm getting pretty decent traffic, averaging 600-700 unique visitors a day.  I'm quickly approaching the 200,000 hit/impression mark.  Not bad for a year-old blog. 

*Almost 90% of my visits are new visits.   

*65% of my traffic comes from search engines, but I've just learned that google dropped my pagerank from 3 to 2.  I'm not sure exactly why--I pretty much stick to google-approved pagerank strategies.  I've sent a reconsideration request to them.  My traffic from search engines is pretty good, so I'm not sure this drop really matters (I read conflicting information about this).

*The average length of time per visit is one minute, 42 seconds.   I don't know if this is good or bad, but it seems visitors at least take the time to read the post they come across.

*My bounce rate is 72%.  This is supposed to be terrible, but I'm guessing it just comes with the large % of my visits that come from search engines.

Here's the bottom line:
I try to watch stats to get a general idea of how my blogs are doing.  But I'm not going to spend much time analyzing this stuff.  I'd rather spend my time developing high quality content.   I would advise you to do the same.

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3 Responses to Blog Stats Can Drive You Crazy

  1. chicky401 says:

    Keeping track of stats can definitely cause gray hairs! I get the same thing with 3 different sites that I use to check my traffic to one blogs. All 3 give me different numbers, in theory it just doesn't seem possible. Pagerank is really only a big deal if you are looking to sell advertising on your blog. It has to do with the other blogs that link to your blog. It doesn't affect search engine traffic but a potential advertiser would like to see at least a page rank of 3 or 4. They really should go by your traffic though. You can have hundreds of quality links and good page rank but not get as much traffic as a blog that is good search engine quality but low page rank.
    Have a great day :)

  2. Thess says:

    Ok, mine has high page loads (stat counter) but the unique visitor's only half the number of page loads at times.

    And then when I checked some of the visitors to knwo where they're from, it seems like at least three of them are me but each with a different IP address, I don't get it.

  3. I'd say the first stat you mentioned is pretty normal. It just means some of your visitors are clicking around on your other posts.

    You can set up a blocking cookie with statcounter to keep your own visits from being counte.

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