Archive for March 2011

Marika Fruscio Facebook Scam

Looks like another malicious Facebook app is making the rounds.  I'd advise you against clicking this unless you want your facebook account infected.

I've blurred this image for the sake of modesty, but the actual picture/ad on facebook leaves less to the imagination.

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Keyword-Based Domain Names

I've been talking about Google's "Panda" update and how it has really slammed my fitness blog.  

Matt Cutts has hinted at another possible change: putting less emphasis on the domain name.  Here's the video, and you can read my comments below.

I would actually welcome this change.  I get outranked by a lot of websites just because some goob bought a domain name specifically to market a particular product.

Note: I ran across this information at the Search Engine Roundtable.

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Microsoft Office 2011 Mac Review

I bought a new Macbook Pro this past December.  I decided to go ahead and upgrade to Microsoft Office 2011, so I'll tell you what I think.  This, by the way, is not going to be a very technical review (I'm not quite geeky enough for that).

Here's the bottom line--I'm happy with this upgrade.  I found it pretty easy to adjust to the changes, and the new interface for Word and PowerPoint are nice.  I've also noticed it seems to be a little faster than the 2008 version (could be my new Macbook, but I don't think so).

I really like the new PowerPoint.  The 2008 version worked just fine, but this upgraded version is a little more consistent in terms of how syncs with LCD projectors.  One more thing I've noticed: I initially had a little trouble getting embedded videos to play in my old PowerPoint files.  But the solution was very simple--I just re-embedded the videos (which you have to do anyway) and saved the file in the newest format (.pptx).  Works like a charm. 

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Panda Algorithm Recovery?

Resistance is Futile

I wrote about Google Panda a few days ago and how it completely slammed my Fitness Blog.

After another week or two of terrible traffic I've decided to bow to the Google gods and try to give them what they want.  "Try" is the key word, because I have no idea if my strategy will actually work. 

Here's what I'm doing:'s content was roughly 10% re-posted articles.  If I understand things correctly, Google is claiming you can get back in their good graces by removing duplicate content (or transferring it to other websites, etc).  

So that's what I'll do.  I've exported my blog, imported it to a new blog, and published all unoriginal articles at the new location.  All my original content will remain intact on I can link or refer to articles on this new blog occasionally if I want to.  I can also re-post content there (if I have permission, of course) without fear of getting smacked by Google.

At least this way I'll improve my chances of ranking better in search results and I won't feel like collecting those articles was a complete waste.

I'm not holding my breath for this to work, but at least I tried.

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News@Blogger Buzz

Looks like there are some pretty cool updates coming up this year for blogger.  You can check out this post for more information: What's New With Blogger (Blogger Buzz)

I know a lot of folks swear by Wordpress, but Blogger just keeps getting better.  Some of the 2010 updates were exactly what I was hoping for.

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The Importance of Quality Content

One of the first things I ever wrote about was the importance of high quality content.  This week I've seen the benefits of quality, even as I'm seemingly having problems with Google's "Panda" algorithm

I'll explain:
I noticed some new sources of traffic as I checked my stats on Statcounter.  Turns out some people I don't even know put links to my fitness blog on forums.   That's the great thing about quality posts--you get links you didn't even ask for. 

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Google Panda and SEO Blues

I'm sure many of you are aware that Google recently changed its algorithm, naming it "Panda."  The change was designed to improve search engine results and get rid of "content farms."  Ezinearticles, for example, was affected.  My friend over at SEO Hacker has already written some good articles on it, but I'll chime in just a little. 

It seems my fitness blog was hit pretty hard--seems like my traffic from google has decreased.  A lot of different variables have to be considered, so I'm not 100% sure. 

The problem is I'm not sure exactly why.  Do I re-post content (with permission)?  Yes.  But all along google has been officially saying there's no such thing as a duplicate content penalty--thanks for changing the rules, guys (if that's indeed what they have done--it isn't clear to me).

Most of the content on my blog is original, so I'm not sure if I'm getting busted for having some re-posted articles.

I have to say I am a bit frustrated.  I echo the sentiments of "Why Not Just Tell Us What You Want, Already!"

How am I responding to Google Panda:

*I'm not going to panic.  I think they will tweak this algorithm as time goes on.  Sites like Squidoo, for example, were busted before.  They actually approached google and were able to rank better after cleaning up their act.  I'm not even 100% sure if I've been affected in the first place. 

*I've followed SEO-Hacker's advice on what to do if the Panda update affected your site.  

*I'm not going to take down any re-posted articles.  Why?  Because anything that I have posted has been carefully selected to be useful to my readers.  If that causes me to get penalized, so be it--I can't base my whole blog on google algorithms.

*I will probably not re-post articles as much in the future.  That may sound contradictory after the previous point.  But my whole philosophy about SEO has been to work with google without obsessing over it. I'm not willing to go back and scramble my whole blog, but I'm willing to adjust the future content.  Is this a good compromise?  I have no idea.

*I'll also keep using other viable (more reliable) methods of getting traffic, like using forums and Adgitize.

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