Keyword-Based Domain Names

I've been talking about Google's "Panda" update and how it has really slammed my fitness blog.  

Matt Cutts has hinted at another possible change: putting less emphasis on the domain name.  Here's the video, and you can read my comments below.

I would actually welcome this change.  I get outranked by a lot of websites just because some goob bought a domain name specifically to market a particular product.

Note: I ran across this information at the Search Engine Roundtable.

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4 Responses to Keyword-Based Domain Names

  1. I have heard about this on webmasterradio (SEO 101 to be exact). The Panda update sure did slam those websites.

    Stanley Malone, SEO reseller

  2. This is great if it happens soon. For the meantime it still doesn't look like that's the case. I'm still getting outranked by silly adsense sites with no backlinks just because they have the keyword domain. I hope Google also devalues SEO from aged-domains. A lot of people just picks up dropped domains for instant PR. It's just frustrating to see websites with junk content outrank you.

    - outsource web design consultant

  3. Richard says:

    Whether we like it or not, brand names are often outranked by exact match domains. It sometimes is an eyesore, yes, but as long as it works, people won't stop creating keyword-rich domains.
    los angeles web design

  4. Anonymous says:

    Ask any SEO company, and they will all say the same thing. There are many factors to high page rank, and understanding all of it is the only way to achieve your goals fast.

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